{"id":2897,"date":"2024-02-18T15:29:57","date_gmt":"2024-02-18T15:29:57","guid":{"rendered":"https:\/\/esisoc.com\/resource\/customer-360-platform\/"},"modified":"2024-02-18T15:29:57","modified_gmt":"2024-02-18T15:29:57","slug":"customer-360-platform","status":"publish","type":"resource","link":"https:\/\/esisoc.com\/fr\/resource\/plateforme-customer-360\/","title":{"rendered":"Plate-forme Customer 360"},"content":{"rendered":"<h2 style=\"text-align: center;\">D\u00e9tails cl\u00e9s<\/h2>\n<p>Une architecture de plateforme SaaS sur mesure pour garantir une strat\u00e9gie client proactive.<\/p>\n<div>\n<ul>\n<li>\n<div>D\u00e9fi<\/div>\n<div>Int\u00e9grer des sources et des types de donn\u00e9es h\u00e9t\u00e9rog\u00e8nes pour obtenir une vue unifi\u00e9e \u00e0 360 degr\u00e9s de chaque client.<\/div>\n<\/li>\n<li>\n<div>Solution<\/div>\n<div>Conception et construction d'une plateforme de donn\u00e9es clients (CDP) personnalis\u00e9e bas\u00e9e sur des param\u00e8tres de traitement de la gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) et de mise en correspondance des donn\u00e9es bas\u00e9e sur la ML.<\/div>\n<\/li>\n<li>\n<div>Technologies et outils<\/div>\n<div>Azure Cloud Platform, PowerBI<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"text-align: center;\">Client<\/h2>\n<p>En tant que grand d\u00e9taillant, notre client souhaitait comprendre le comportement de ses clients et avait donc besoin de moderniser son infrastructure en nuage pour d\u00e9velopper une plateforme Customer 360. La vari\u00e9t\u00e9 croissante de sources de donn\u00e9es cloisonn\u00e9es rendait impossible une gestion efficace de la part de l'entreprise.<\/p>\n<p>Ils \u00e9taient conscients de la n\u00e9cessit\u00e9 de d\u00e9velopper un pipeline de donn\u00e9es fluide avec des services bien con\u00e7us et des d\u00e9clencheurs pour \u00e9tablir une architecture robuste de logiciel en tant que service. Cette derni\u00e8re \u00e9tait n\u00e9cessaire pour cr\u00e9er une base de donn\u00e9es clients unifi\u00e9e et centralis\u00e9e qui comprenait tous les points de contact et toutes les interactions avec leur produit. L'approche existante de la gestion des donn\u00e9es n'avait pas de base de donn\u00e9es centralis\u00e9e avec des donn\u00e9es cloisonn\u00e9es provenant de sources multiples dans des formats divers.<\/p>\n<p>Pour ce faire, l'\u00e9cosyst\u00e8me de donn\u00e9es existant a d\u00fb \u00eatre r\u00e9organis\u00e9 en une architecture SaaS consolid\u00e9e pour <a href=\"http:\/\/localhost\/essidsolutions\/service\/business-intelligence\">centraliser les donn\u00e9es clients provenant de toutes les sources<\/a> et le mettre \u00e0 disposition pour une analyse plus approfondie.<\/p>\n<h2 style=\"text-align: center;\">D\u00e9fi : int\u00e9grer des sources de donn\u00e9es h\u00e9t\u00e9rog\u00e8nes pour obtenir une vue unifi\u00e9e \u00e0 360 degr\u00e9s d'un client<\/h2>\n<p>Le principal goulet d'\u00e9tranglement sur la voie d'une <a href=\"https:\/\/essidsolutions.com\/resources\/case-study-bi-solution\">flux de donn\u00e9es unifi\u00e9<\/a> \u00e9tait la nature non structur\u00e9e et cloisonn\u00e9e des donn\u00e9es. Les donn\u00e9es clients se trouvaient dans de multiples sources, notamment SAP, Salesforce, API, Flat Files, CSV, etc. Avant de construire l'architecture du produit SaaS, notre \u00e9quipe a d\u00fb transformer les informations existantes, y compris les t\u00e2ches connexes de nettoyage, de mappage et de fusion des donn\u00e9es.<\/p>\n<p>En outre, une plateforme de donn\u00e9es clients devait \u00eatre int\u00e9gr\u00e9e de mani\u00e8re transparente \u00e0 chacun des produits SaaS. Une CDP devait \u00e9galement disposer de capacit\u00e9s d'automatisation avanc\u00e9es pour construire une compr\u00e9hension coh\u00e9rente de chaque client.<\/p>\n<h2 style=\"text-align: center;\">Solution : syst\u00e8me CDP personnalis\u00e9 bas\u00e9 sur un processus MDM et une mise en correspondance des donn\u00e9es bas\u00e9e sur la ML<\/h2>\n<p>Le processus de d\u00e9veloppement a commenc\u00e9 par l'analyse, par notre \u00e9quipe d'ing\u00e9nieurs Big data, des besoins du client et des subtilit\u00e9s de l'architecture de donn\u00e9es actuelle. Le projet a \u00e9t\u00e9 livr\u00e9 en plusieurs phases et a couvert la conception, la mise en \u0153uvre et le d\u00e9ploiement de l'architecture de l'application SaaS.<\/p>\n<p>Les t\u00e2ches suivantes ont \u00e9t\u00e9 r\u00e9alis\u00e9es pour \u00e9tablir une base de donn\u00e9es compl\u00e8te sur les clients \u00e0 des fins d'analyse :<\/p>\n<ul>\n<li>Les diff\u00e9rents types et formats de donn\u00e9es ont \u00e9t\u00e9 regroup\u00e9s dans un format de donn\u00e9es commun \u00e0 l'aide de <a href=\"http:\/\/localhost\/essidsolutions\/service\/azure-data-analytics-services\">L'azur<\/a> Usine de donn\u00e9es<\/li>\n<li>Le syst\u00e8me de stockage a \u00e9t\u00e9 mis en place dans le lac de donn\u00e9es Azure.<\/li>\n<li>Les donn\u00e9es ont \u00e9t\u00e9 charg\u00e9es dans ADLS Gen2 Azure Blob en tant que couche brute au format CDM.<\/li>\n<li>Le nettoyage, la cartographie et la fusion ont \u00e9t\u00e9 <a href=\"http:\/\/localhost\/essidsolutions\/service\/databricks-managed-services\">r\u00e9alis\u00e9 avec Azure DataBricks<\/a><\/li>\n<li>Le profilage a \u00e9t\u00e9 effectu\u00e9 pour faire correspondre les enregistrements des diff\u00e9rentes entit\u00e9s et cr\u00e9er un profil unifi\u00e9.<\/li>\n<li>La correspondance et la fusion des cartes ont \u00e9t\u00e9 effectu\u00e9es pour trois pipelines diff\u00e9rents, pour une solution bas\u00e9e sur trois r\u00e8gles fond\u00e9es sur les \u00e9l\u00e9ments suivants<\/li>\n<li>Algorithmes d'apprentissage automatique coupl\u00e9s \u00e0 des algorithmes graphiques.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">R\u00e9sultat : une architecture de donn\u00e9es SaaS con\u00e7ue sur mesure pour garantir une strat\u00e9gie client proactive et exploitable.<\/h2>\n<p>L'\u00e9quipe d'ESSID Solutions a cr\u00e9\u00e9 un syst\u00e8me CDP pour obtenir les donn\u00e9es \u00e0 partir de sources multiples et les int\u00e9grer \u00e0 d'autres applications commerciales SaaS. Nous avons combin\u00e9 les donn\u00e9es \u00e0 l'aide du processus MDM et de l'apprentissage automatique afin d'obtenir une vue \u00e0 360 degr\u00e9s du client.<\/p>\n<p>Les donn\u00e9es fusionn\u00e9es finales peuvent alors \u00eatre pr\u00e9sent\u00e9es via une interface utilisateur appropri\u00e9e - en fait un simple tableau de bord, qui affiche un profil client granulaire unique en termes de nombreux KPI et mod\u00e8les d'analyse significatifs.<\/p>\n<p>En cons\u00e9quence, le client peut d\u00e9sormais regrouper et organiser les donn\u00e9es des clients \u00e0 travers une vari\u00e9t\u00e9 de points de contact et utiliser ces donn\u00e9es pour des analyses plus approfondies, des efforts de marketing cibl\u00e9s et d'autres services personnalis\u00e9s.<\/p>","protected":false},"excerpt":{"rendered":"<p>Principaux d\u00e9tails Architecture de plateforme SaaS sur mesure pour garantir une strat\u00e9gie client proactive. D\u00e9fi Int\u00e9grer des sources et des types de donn\u00e9es h\u00e9t\u00e9rog\u00e8nes pour obtenir une vue unifi\u00e9e \u00e0 360 degr\u00e9s de chaque client Solution Concevoir et construire une plateforme de donn\u00e9es clients (CDP) personnalis\u00e9e bas\u00e9e sur le traitement de la gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) et des param\u00e8tres de correspondance des donn\u00e9es bas\u00e9s sur la ML Technologies et outils Azure Cloud ... Lire plus <a title=\"Plate-forme Customer 360\" class=\"read-more\" href=\"https:\/\/esisoc.com\/fr\/resource\/plateforme-customer-360\/\" aria-label=\"Read more about Customer 360 Platform\">Lire plus<\/a><\/p>","protected":false},"featured_media":2898,"template":"","industry":[77,94],"expertise":[74,65],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer 360 Platform - ESISOC | ESSID Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esisoc.com\/fr\/resource\/plateforme-customer-360\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer 360 Platform\" \/>\n<meta property=\"og:description\" content=\"Key Details Tailored SaaS platform architecture to ensure a proactive customer strategy. 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