{"id":2853,"date":"2024-02-18T15:29:24","date_gmt":"2024-02-18T15:29:24","guid":{"rendered":"https:\/\/esisoc.com\/resource\/helping-a-leading-game-developer-automate-customer-feedback-analysis\/"},"modified":"2024-02-18T15:29:24","modified_gmt":"2024-02-18T15:29:24","slug":"helping-a-leading-game-developer-automate-customer-feedback-analysis","status":"publish","type":"resource","link":"https:\/\/esisoc.com\/pt\/resource\/ajudar-um-dos-principais-criadores-de-jogos-a-automatizar-a-analise-do-feedback-dos-clientes\/","title":{"rendered":"Ajudar um dos principais criadores de jogos a automatizar a an\u00e1lise do feedback dos clientes"},"content":{"rendered":"<h2 style=\"text-align: center;\">Principais pormenores<\/h2>\n<p>Redu\u00e7\u00e3o dos custos e do tempo gasto na recupera\u00e7\u00e3o e classifica\u00e7\u00e3o manual de t\u00f3picos.<\/p>\n<div>\n<ul>\n<li>\n<div>Desafio<\/div>\n<div>An\u00e1lise do feedback dos clientes dispendiosa e morosa<\/div>\n<\/li>\n<li>\n<div>Solu\u00e7\u00e3o<\/div>\n<div>Recolha e an\u00e1lise automatizada de revis\u00f5es<\/div>\n<\/li>\n<li>\n<div>Tecnologias e ferramentas<\/div>\n<div>Python, Kafka, Elasticsearch, Celery<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div title=\"P\u00e1gina 1\">\n<h2 style=\"text-align: center;\">Cliente<\/h2>\n<p>A Wargaming \u00e9 uma empresa internacional de desenvolvimento e publica\u00e7\u00e3o de jogos com uma audi\u00eancia de mais de 150 milh\u00f5es de pessoas.<\/p>\n<h2 style=\"text-align: center;\">Desafio: an\u00e1lise demorada do feedback dos clientes<\/h2>\n<p><a href=\"https:\/\/essidsolutions.com\/industry\/ai-game-solutions\">Jogadores<\/a> s\u00e3o muito activos nas redes sociais e em v\u00e1rios f\u00f3runs, enviando coment\u00e1rios sobre os novos lan\u00e7amentos de jogos. As suas ac\u00e7\u00f5es resultam em milhares de p\u00e1ginas de conte\u00fados valiosos, que desempenham um papel importante no desenvolvimento de produtos.<\/p>\n<p>No entanto, esta quantidade de dados de texto n\u00e3o estruturados n\u00e3o pode ser processada manualmente de forma eficaz. \u00c9 por isso que a principal preocupa\u00e7\u00e3o do criador de jogos estava associada \u00e0 quantidade de trabalho que o departamento de investiga\u00e7\u00e3o social tinha de fazer manualmente ao copiar todos os coment\u00e1rios dos canais online e definir o seu sentimento e t\u00f3picos. Estes textos cont\u00eam informa\u00e7\u00f5es valiosas sobre diferentes aspectos do jogo, como os criadores, a interface, o pre\u00e7o, o motor, os bugs, etc.<\/p>\n<p>Era importante para o Cliente poder monitorizar cada um destes aspectos separadamente e exportar relat\u00f3rios num formato conveniente para o departamento de investiga\u00e7\u00e3o social.<\/p>\n<div title=\"P\u00e1gina 1\">\n<h2 style=\"text-align: center;\">Solu\u00e7\u00e3o: recolha e an\u00e1lise automatizadas de revis\u00f5es<\/h2>\n<p>Trabalhar em estreita colabora\u00e7\u00e3o com o cliente <a href=\"https:\/\/essidsolutions.com\/\">Solu\u00e7\u00f5es ESSID<\/a> A equipa criou uma ferramenta de feedback do cliente que permite descarregar e analisar atempadamente todas as cr\u00edticas do YouTube e dos f\u00f3runs.<\/p>\n<p>A ferramenta combinava todos os coment\u00e1rios numa base de dados, onde era poss\u00edvel encontrar facilmente os textos e sentimentos necess\u00e1rios sobre cada t\u00f3pico, numa determinada data, e export\u00e1-los num formato csv. A solu\u00e7\u00e3o foi desenvolvida por <a href=\"http:\/\/localhost\/essidsolutions\/service\/text-analysis\">modelos de PNL personalizados<\/a> treinados para compreender a g\u00edria do jogo em causa. Os modelos desempenharam um papel crucial na solu\u00e7\u00e3o, uma vez que os jogadores utilizam a sua pr\u00f3pria g\u00edria e alguma dela \u00e9 realmente dif\u00edcil de compreender se n\u00e3o formos um deles.<\/p>\n<p>Com a ajuda da ferramenta, a equipa do cliente tem todas as informa\u00e7\u00f5es necess\u00e1rias \u00e0 m\u00e3o assim que o novo lan\u00e7amento \u00e9 lan\u00e7ado e pode reagir ao feedback dos seus jogadores o mais rapidamente poss\u00edvel, evitando um processo complexo de recupera\u00e7\u00e3o de an\u00e1lises.<\/p>\n<div title=\"P\u00e1gina 2\">\n<h2 style=\"text-align: center;\">Resultado: redu\u00e7\u00e3o do tempo e do custo da an\u00e1lise do feedback dos clientes<\/h2>\n<p>A solu\u00e7\u00e3o da ESSID Solutions permitiu ao criador de jogos reduzir os custos e o tempo gasto na recupera\u00e7\u00e3o manual de t\u00f3picos e na classifica\u00e7\u00e3o de todas as cr\u00edticas e coment\u00e1rios online. O cliente registou uma melhoria significativa tanto no processo de trabalho do departamento de investiga\u00e7\u00e3o social como na qualidade dos conhecimentos obtidos, alguns meses ap\u00f3s a implementa\u00e7\u00e3o da solu\u00e7\u00e3o ESSID Solutions. Acima de tudo, a solu\u00e7\u00e3o ajudou a minimizar a quantidade de preconceitos associados \u00e0 perce\u00e7\u00e3o da informa\u00e7\u00e3o por parte de diferentes pessoas, melhorando a fiabilidade da tomada de decis\u00f5es com base nos dados.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Principais pormenores Redu\u00e7\u00e3o dos custos e do tempo gasto na recupera\u00e7\u00e3o e classifica\u00e7\u00e3o manual de t\u00f3picos. Desafio An\u00e1lise do feedback dos clientes dispendiosa e morosa Solu\u00e7\u00e3o Recolha e an\u00e1lise automatizadas de cr\u00edticas Tecnologias e ferramentas Python, Kafka, Elasticsearch, Celery Cliente A Wargaming \u00e9 uma empresa internacional de desenvolvimento e publica\u00e7\u00e3o de jogos com uma audi\u00eancia de mais de 150 milh\u00f5es de pessoas. Desafio: o feedback dos clientes \u00e9 demorado ... <a title=\"Ajudar um dos principais criadores de jogos a automatizar a an\u00e1lise do feedback dos clientes\" class=\"read-more\" href=\"https:\/\/esisoc.com\/pt\/resource\/ajudar-um-dos-principais-criadores-de-jogos-a-automatizar-a-analise-do-feedback-dos-clientes\/\" aria-label=\"Leia mais sobre Helping a Leading Game Developer Automate Customer Feedback Analysis\">Ler mais<\/a><\/p>","protected":false},"featured_media":2854,"template":"","industry":[60],"expertise":[61,42,62,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping a Leading Game Developer Automate Customer Feedback Analysis - ESISOC | ESSID Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esisoc.com\/pt\/resource\/ajudar-um-dos-principais-criadores-de-jogos-a-automatizar-a-analise-do-feedback-dos-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping a Leading Game Developer Automate Customer Feedback Analysis\" \/>\n<meta property=\"og:description\" content=\"Key Details Reduction of costs and time spent on manual topic retrieval &amp; classification. 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