{"id":2855,"date":"2024-02-18T15:29:24","date_gmt":"2024-02-18T15:29:24","guid":{"rendered":"https:\/\/esisoc.com\/resource\/customer-review-analytics-solution-for-e-commerce\/"},"modified":"2024-02-18T15:29:24","modified_gmt":"2024-02-18T15:29:24","slug":"customer-review-analytics-solution-for-e-commerce","status":"publish","type":"resource","link":"https:\/\/esisoc.com\/pt\/resource\/solucao-de-analise-de-comentarios-de-clientes-para-comercio-eletronico\/","title":{"rendered":"Solu\u00e7\u00e3o de an\u00e1lise de coment\u00e1rios de clientes para com\u00e9rcio eletr\u00f3nico"},"content":{"rendered":"<h2 style=\"text-align: center;\">Principais pormenores<\/h2>\n<p>Maior satisfa\u00e7\u00e3o do cliente com a monitoriza\u00e7\u00e3o inteligente da intelig\u00eancia emocional.<\/p>\n<div>\n<ul>\n<li>\n<div>Desafio<\/div>\n<div>Detetar o sentimento e o tom emocional nas avalia\u00e7\u00f5es de produtos dos clientes com o ML<\/div>\n<\/li>\n<li>\n<div>Solu\u00e7\u00e3o<\/div>\n<div>Software de an\u00e1lise de sentimentos com base em IA<\/div>\n<\/li>\n<li>\n<div>Tecnologias e ferramentas<\/div>\n<div>Python, PyTorch, jupiter, Streamlit, Hugging Face, pandas<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"text-align: center;\">Cliente<\/h2>\n<p>O cliente \u00e9 uma grande <a href=\"https:\/\/essidsolutions.com\/industry\/ai-solutions-ecommerce\">Com\u00e9rcio eletr\u00f3nico nos EUA<\/a> com um neg\u00f3cio em linha em r\u00e1pido crescimento. A empresa est\u00e1 constantemente a trabalhar para melhorar a experi\u00eancia do cliente, melhorando os produtos e servi\u00e7os oferecidos. A empresa precisava de criar um sistema automatizado que identificasse o sentimento dos clientes em rela\u00e7\u00e3o aos seus produtos e servi\u00e7os. Queriam obter informa\u00e7\u00f5es sobre a satisfa\u00e7\u00e3o do cliente para implementar t\u00e1cticas de marketing e de assist\u00eancia ao cliente r\u00e1pidas, tendo em vista a baixa satisfa\u00e7\u00e3o do cliente e a oferta de upselling aos que est\u00e3o receptivos a isso. Assim, pediram \u00e0 equipa da ESSID Solutions que desenvolvesse um <a href=\"https:\/\/essidsolutions.com\/resources\/customer-feedback-analysis-software\">an\u00e1lise das avalia\u00e7\u00f5es dos clientes<\/a> solu\u00e7\u00e3o.<\/p>\n<h2 style=\"text-align: center;\">Desafio: detetar sentimento e tom emocional nas avalia\u00e7\u00f5es de produtos dos clientes com ML<\/h2>\n<p>A an\u00e1lise de sentimentos \u00e9 importante para descobrir a satisfa\u00e7\u00e3o do cliente e reconhecer as suas prefer\u00eancias atrav\u00e9s de e-mails, coment\u00e1rios, tweets, etc. Para permitir a extra\u00e7\u00e3o de informa\u00e7\u00f5es, a equipa da ESSID Solutions desenvolveu um modelo de ML baseado nas opini\u00f5es dos clientes sobre os produtos <a href=\"http:\/\/localhost\/essidsolutions\/service\/consumer-sentiment-analysis\">detetar as opini\u00f5es dos clientes<\/a>.<\/p>\n<p>Para criar um modelo de intelig\u00eancia emocional para a an\u00e1lise de avalia\u00e7\u00f5es de produtos, pass\u00e1mos pelo seguinte processo<\/p>\n<ul>\n<li><a href=\"http:\/\/localhost\/essidsolutions\/service\/computer-vision\">Recolha de dados de avalia\u00e7\u00f5es de clientes<\/a> do s\u00edtio Web da empresa<\/li>\n<li>Pr\u00e9-processamento<\/li>\n<li>Extra\u00e7\u00e3o de carater\u00edsticas<\/li>\n<li>Forma\u00e7\u00e3o e avalia\u00e7\u00e3o de <a href=\"http:\/\/localhost\/essidsolutions\/service\/machine-learning-consulting\">Modelo de aprendizagem autom\u00e1tica<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">Solu\u00e7\u00e3o: Software de an\u00e1lise de sentimentos com base em IA<\/h2>\n<p>Para ativar <a href=\"http:\/\/localhost\/essidsolutions\/service\/text-analysis\">classifica\u00e7\u00e3o de sentimentos<\/a>Na nossa empresa, cri\u00e1mos modelos ML e redes neurais profundas. Trabalh\u00e1mos com:<\/p>\n<ul>\n<li>Modelos de Transformers como o BERT.<\/li>\n<li>Regress\u00e3o log\u00edstica, m\u00e1quina de vectores de suporte (SVM) e Na\u00efve Bayes - modelos tradicionais de ML para an\u00e1lise de revis\u00e3o de documentos e classifica\u00e7\u00e3o de sentimentos.<\/li>\n<li>Redes neurais profundas utilizadas para a an\u00e1lise de sentimentos: Rede Neural Recorrente, Mem\u00f3ria de Longo Prazo (LSTM) e Unidade Recorrente Gated (GRU).<\/li>\n<\/ul>\n<p>Veja mais de perto a conduta criada:<\/p>\n<p><a href=\"https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme.png\"><img alt=\"Esquema da solu\u00e7\u00e3o de an\u00e1lise de coment\u00e1rios de clientes\" decoding=\"async\" height=\"247\" loading=\"lazy\" sizes=\"(max-width: 1445px) 100vw, 1445px\" src=\"https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme.png\" srcset=\"https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme.png 1445w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme-300x51.png 300w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme-1024x175.png 1024w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme-768x131.png 768w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme-742x127.png 742w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-scheme-640x109.png 640w\" width=\"1445\"\/><\/a><\/p>\n<p>Para desenvolver a solu\u00e7\u00e3o, utiliz\u00e1mos as seguintes tecnologias:<\/p>\n<p><img alt=\"Tecnologias de solu\u00e7\u00f5es de an\u00e1lise de coment\u00e1rios de clientes\" decoding=\"async\" height=\"242\" loading=\"lazy\" sizes=\"(max-width: 1327px) 100vw, 1327px\" src=\"https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo.png\" srcset=\"https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo.png 1327w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo-300x55.png 300w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo-1024x187.png 1024w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo-768x140.png 768w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo-742x135.png 742w, https:\/\/essidsolutions.com\/wp-content\/uploads\/2022\/01\/customer-review-analytics-solution-logo-640x117.png 640w\" width=\"1327\"\/><\/p>\n<h2 style=\"text-align: center;\">Resultado: um sistema automatizado para identificar sentimentos nos coment\u00e1rios dos clientes<\/h2>\n<p>Automatizando a recolha de dados sobre a satisfa\u00e7\u00e3o do cliente, conseguimos obter informa\u00e7\u00f5es acion\u00e1veis sobre as atitudes dos consumidores em rela\u00e7\u00e3o aos produtos e servi\u00e7os do cliente com n\u00edveis de resposta muito mais elevados. Os nossos <a href=\"https:\/\/essidsolutions.com\/nlp-services\">solu\u00e7\u00e3o de an\u00e1lise de sentimentos<\/a> ajudou o cliente a determinar se um determinado segmento de clientes tem ou n\u00e3o uma opini\u00e3o mais forte sobre a empresa. Al\u00e9m disso, facilitou-lhes o acompanhamento da forma como uma altera\u00e7\u00e3o no produto ou servi\u00e7o afecta os clientes.<\/p>\n<p>As principais vantagens da an\u00e1lise de revis\u00e3o de produtos:<\/p>\n<ul>\n<li>Recolha de dados e an\u00e1lise do total de coment\u00e1rios dos clientes<\/li>\n<li>Acompanhamento da for\u00e7a da marca da empresa<\/li>\n<li>Acompanhamento da satisfa\u00e7\u00e3o global do cliente<\/li>\n<li>Dete\u00e7\u00e3o de altera\u00e7\u00f5es de humor do cliente<\/li>\n<li>Dete\u00e7\u00e3o de est\u00edmulos emocionais do cliente<\/li>\n<li>Previs\u00e3o da rotatividade de clientes<\/li>\n<li>Informa\u00e7\u00f5es em tempo real sobre t\u00e1cticas de marketing r\u00e1pidas para apoiar a estrat\u00e9gia de satisfa\u00e7\u00e3o do cliente<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Detalhes principais Maior satisfa\u00e7\u00e3o do cliente com monitoriza\u00e7\u00e3o inteligente da intelig\u00eancia emocional. Desafio Detetar o sentimento e o tom emocional nas avalia\u00e7\u00f5es de produtos dos clientes com ML Solu\u00e7\u00e3o Software de an\u00e1lise de sentimentos alimentado por IA Tecnologias e ferramentas Python, PyTorch, jupiter, Streamlit, Hugging Face, pandas Cliente O cliente \u00e9 uma grande plataforma de com\u00e9rcio eletr\u00f3nico dos EUA com um neg\u00f3cio online em r\u00e1pido crescimento. A empresa est\u00e1 constantemente a ... Ler mais <a title=\"Solu\u00e7\u00e3o de an\u00e1lise de coment\u00e1rios de clientes para com\u00e9rcio eletr\u00f3nico\" class=\"read-more\" href=\"https:\/\/esisoc.com\/pt\/resource\/solucao-de-analise-de-comentarios-de-clientes-para-comercio-eletronico\/\" aria-label=\"Leia mais sobre Customer Review Analytics Solution for E-commerce\">Ler mais<\/a><\/p>","protected":false},"featured_media":2856,"template":"","industry":[70],"expertise":[65,71,72,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Review Analytics Solution for E-commerce - ESISOC | ESSID Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esisoc.com\/pt\/resource\/solucao-de-analise-de-comentarios-de-clientes-para-comercio-eletronico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Review Analytics Solution for E-commerce\" \/>\n<meta property=\"og:description\" content=\"Key Details Enhanced customer satisfaction with smart emotion intelligence monitoring. 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